A New Era for MAR

A new era of regeneration has begun! We are proud to share an exciting evolution in our journey: Take MAR (More Action for Regeneration) is now MAR – Mindful Action for Regeneration.

This change marks more than a new name, but also a new brand identity, reflecting the growth of our mission and the deepening of our purpose.

Rooted In Purpose

Our rebrand brings to life what MAR truly stands for: 

Mindful. Intentional steps rooted in awareness and care.
Action. Rolling up our sleeves and working together for change.
Regeneration. Restoring what sustains us and creating a healthier future for generations to come.

A New Look and Feel

With this transformation, we have created a whole new visual identity – a new name, logo, color palette, typography, and website that together reflect and embody who we are today and where we’re headed: connected, creative, and committed to mindful action in Tampa Bay and beyond.

 

Our Core Programs

Our new brand continues to be guided by MAR’s three pillars of action:

  • TREE — TREE restores and regenerates the natural environment by planting native trees, cultivating pollinator habitats, removing invasive species, and caring for the spaces that sustain us. Through community engagement, education, and hands-on action, TREE empowers people to nurture thriving ecosystems and deepen their connection to nature. Together, we grow healthier lands, stronger communities, and lasting stewardship for the planet.
  • BLUE — BLUE restores and protects coastal and marine environments by expanding access to nature, engaging communities in hands-on conservation, and inspiring connection to the sea. Through beach cleanups, living seawall projects, and innovative marine restoration efforts, BLUE strengthens the health and resilience of our waters. By combining education, outreach, and collective action, we empower people to become stewards of the ocean—preserving the beauty and vitality of the ecosystems we all depend on.
  • SOL — Named after the Spanish word for sun, SOL represents light, renewal, and the energy that sustains life. SOL fosters well-being through the restorative power of nature, creating accessible experiences that inspire healing, reflection, and connection. Through nature retreats, guided mindful walks, yoga and sound healing in nature, forest therapy, and other immersive experiences, we help individuals restore balance, renew their spirit, and strengthen their relationship with the natural world. By blending mindfulness, community, and the outdoors, SOL cultivates spaces where both people and the planet can thrive in harmony—illuminating the path toward regeneration from within.

Together, these programs bring our mission to life, uniting people and nature in mindful action.

 

Looking Ahead

This new identity is more than a redesign – it’s a renewed call to action. It’s about showing up with clarity, creativity, and purpose as we work together for regeneration.

We invite you to explore our new home and join us as we embark on this next chapter!

Discover MAR at wearemar.org

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